This Is
Momentum
UK

Momentum UK creates rich experiences that spark conversations and inspire action in the Phygital™ world.

We sometimes call ourselves an 'integrated marketing communications agency' because we have in-house specialists across a range of channels. This really means we can give our clients unbiased solutions and ensure we have the right people doing the right things in the right way.

Oh, and we call the world Phygital because we believe people no longer see a divide between the physical and digital worlds. It's just how they live and how they talk with brands.

From 27th February
we are moving to:
76-80
Southwark Street
London
SE1 0PN

Some Numbers

200 Individuals and growing

23 Years old

4 Core disciplines:

  • Shopper Marketing
  • Sponsorship
  • Events
  • Digital

3 UK offices:

  • London
  • Manchester
  • Cheshire

1 World:
Part of the Momentum Worldwide network with 74 offices in 55 countries

Case Studies

  • SUBWAY®

    SubCard™

    To reward Subway’s loyal consumers, who are fanatical about ‘Sub of the Day’, we developed and launched the SUBWAY® SubCard™. A mobile app based reward scheme (points = free Subs) to drive customer frequency. Momentum also supported SubCard™ by creating a suite of POP in all 1400 UK&I stores which complimented instore messaging and communicated the launch at key consumer instore touchpoints.

    View Project
  • Nestlé Rowntree

    Rowntree's Randoms®

    In summer 2010 we let the Foamy Gnome on the roam, with a UK wide digitally connected experiential campaign that really got people talking. Foamy was waved off by his housemates (Jedward) and set off for the summer in a hot-air balloon, tweeting and posting to Flickr as he went. He landed in various random locations along the route, bringing random adventures to cities across the UK. As well as gathering over 600,000 Facebook fans, Rowntree's Randoms® became the no.2 sweet in the UK (by sales) and #FoamyGnome became a no.2 trending topic on Twitter.

    View Project
    • Rowntree's Randoms Foamy Gnome
    • Facebook 1
    • Rowntree's Randoms Foamy Gnome
    • Rowntree's Randoms Foamy Gnome
    • Facebook 2
    • Facebook 3
  • American Express

    My Live Story

    American Express launched ‘My Live Story’, a competition to uncover the UK’s best music experiences.  We invited people to share their live music experiences through C4 and social media - the best stories featured in ‘Epic’, a Ridley Scott Associates film, which interwove photos/videos and stories with documentary footage of fans’ personal experiences at live music events.  The winning entrants (as well as Cardmembers) were invited to an experiential evening at Abbey Road Studios: The premiere of ‘Epic’, Performance by Mark Ronson, Opportunity for guests to record a medley of Beatles’ songs and My Live Cover – a digital mosaic of guests turned into artwork for a post-event DVD. 

    • American Express - My Life Story
    • American Express - My Life Story
    • American Express - My Life Story
    • American Express - My Life Story
    • American Express - My Life Story
  • ROWNTREE'S® HOUSE

    ROWNTREE'S® HOUSE

    Momentum created a new hub site for Nestlé Rowntree  in 2011 to both raise awareness of the Rowntree’s brand whilst also promoting the launch of a variety of new and re-launched Rowntree’s products.  Built in HTML5, each different product e.g. Rowntree's Randoms®, Rowntree’s Fruit Pastilles lives in a different room in the Rowntree’s House. Each room designed to reflect the different personalities and provide people with more information, games and content.  The site is coupled with a strong social media presence on Facebook which can be accessed from the House in secondary windows.

    View Project
    • Rowntree's House
    • Rowntree's House
    • Rowntree's House
    • Rowntree's House
    • Rowntree's House
  • Paramount Pictures

    How to Train Your Dragon

    Momentum created an international digital campaign for the 3D theatrical release from Paramount Pictures International & Dreamworks that invited budding dragon trainers to hatch and train their own dragon. Participants were rewarded with ‘dragon training points’ each time they shared content across social media or engaged with one of the online training activities – including games, downloads, desktop app and widget. The trained dragons were then released into a 3D augmented reality ‘Dragon Fire Race’. The campaign was localized for 10 markets – UK, Ireland, France, Germany, Italy, Australia, Brazil, Mexico, Russia and Korea, with one race winner for each market.

  • American Express

    Realise The Potential

    To help bring the American Express campaign ‘Realise the Potential’ to life in London, Momentum created and executed a number of experiential events that invited people to try something new. Drumming sessions took place in Covent Garden where consumers were engaged, tutored and ultimately played with drumming troupe - BaseToneSlap, a high energy percussion based band. In addition, in Westfield a series of Storytelling workshops took place where bestselling novelist and comedian Tony Hawks acted as host of the activity, eliciting ideas from consumers to help create a short story.

    • AMEX
    • AMEX
    • AMEX
    • AMEX
    • AMEX
    • AMEX
  • Sony Pictures Home Entertainment

    New DVD/Blu-Ray releases

    Momentum has been working alongside Sony Pictures Home Entertainment UK since 1996 as their digital partner. Momentum now works across SPHE International and is responsible for digital strategy on new film releases and executes social media campaigns, online publicity & promotions for Blu-ray & DVD releases.  

    View Project
    • Moon
    • Moon
    • Moon
    • Moon
  • Nestlé Confectionary

    Polo

    Throughout time epic rivalries have existed, tearing families, friends and lovers apart. Mods vs. Rockers, Jets vs. Sharks, Montague vs. Capulet, Cats vs. Dogs... Polo decided to bring the ultimate rivalry to light and answer the question:  Are YOU a Sucker or Cruncher?

    Momentum supported the campaign with a digital strategy across various online spaces, including Team Sucker & Team Cruncher Facebook pages where people could pledge their allegiance and battle it out through minigames and Facebook apps to decide once and for all.

    • Polo
    • Polo
    • Polo
    • Polo
  • Coca-Cola

    125 years of Happiness

    The 8th May 2011, marked 125 years since Coca-Cola was first served in Atlanta by pharmacist Dr. John Pemberton. To support the Anniversary, Momentum produced a retail activation toolkit across Europe that would engage consumers at every step of their in-store journey. Specially created assets were developed, supported with print specifications, placement recommendations and messaging options.  

    • Close up of shelf
    • Bespoke shelf
  • UPS

    European Tour Sponsorship

    Momentum have created and activated a shared platform between UPS and the PGA European Tour playing a pivotal role at all tour events, including managing experiential, hospitality and talent. Momentum is now UPS’s global AOR, our UPS Golf hospitality events have been activated seamlessly across 10 markets and 8 languages throughout Europe and Asia.

    • UPS
    • UPS
    • UPS
    • UPS
  • Fashion Targets Breast Cancer

    FTBC on the QT

    Momentum worked pro-bono to develop a unique event platform for Fashion Targets Breast Cancer entitled ‘FTBC on the QT’ to help drive a deeper connection with the right future ambassadors for the charity. Momentum developed the concepts, visual identity, microsite, event branding whilst working seamlessly with IPG sister agency SLAM PR.  On the night Momentum ran the stage, backstage and VIP lounge.

    View Project
    • Poster
    • C on the QT
    • C on the QT
    • C on the QT
    • C on the QT
  • Japan Earthquake & Tsunami Relief Fund

    Rebuild Japan Pixel by Pixel

    As we all saw the crisis in Japan unfolding, we felt the need to do something extraordinary to help. A group of designers, developers & project management pro-actively got together and worked tirelessly over the days following the disaster to create something beautiful that would help to rebuild Japan.  Buying a pixel for £2 and connecting through Facebook meant that people could give money straight to the Japan Earthquake and Tsunami Relief Fund.

    View Project

What We Do

Within Momentum UK we have lots of brilliant people who do lots of amazing things. As well as all the functions you find in ordinary marketing agencies, we have specialists within Events, Sponsorship, Shopper Marketing, Digital AND an office in Cheshire (Momentum Instore) dedicated to installation, merchandising and POS implementation.

Our specialists are essential members of the Momentum community. They bring their skills to our client teams so we can ensure we come up with the right solutions (not ones that are constrained by discipline thinking) for the brands we work with.

  • Subway Subcard

    Our Shopper Marketing specialists believe in more than just retail activation. We believe that in order to deliver conversations that inspire purchase, we need to understand shopper behaviour in the Phygital world. Our solutions could range from promotional partnerships, instore-events, online promotions, out-of-store trial, loyalty programmes or an amazing suite of POS.

  • UPS Golfing

    Our sponsorship specialists provide strength in depth, from strategy through negotiation, Phygital activation, coordination and evaluation across both the B2B and B2C sectors. Our experience extends across a wide range of fields – including sports, arts & culture, entertainment, cause, environment and fashion.

  • Rowntree's Randoms Phoney Gnome

    Whether creating a major consumer experiential program, producing live events, managing hospitality services or using the power of digital to extend reach beyond the turnstile, our event specialists help our clients create & manage event experiences that inspire conversations in the Phygital world.

  • How to Train A Dragon

    Our digital specialists, whether they be our technical development team or our strategists (a.k.a. Engagement Intelligence) ensure that we can find, spark and maintain conversations seamlessly across digital spaces (and beyond) for the brands we work with.



The Value
we Deliver
to our Clients

  • We give unbiased advice
  • We can remove the cost of complexity
  • We dial up or down specialisms as required
  • We provide continuity of delivery
  • We can increase speed to market

We Build Conversations, Not Just Campaigns.

People

KEVIN MCNULTY

EUROPEAN REGIONAL DIRECTOR

What inspires you?

The tools of the artist creating...

Paint splattered pants of Pollock, Cormac McCarthy's Typewriter, Lennon's acoustic guitar and tape recorder, or a local farmer producing world class wine

That's inspiring

Simon White

Managing Director, London

What inspires me?

My family, my colleagues, and my record collection.

ALLAN COBB

UK MANAGING DIRECTOR

What inspires you?

Caroline, Juliet & Juliet, Tom, Simon, Simon & Simon, Daniela, Ben, Alister & Alistair, Holly, Mary, James & James, Richard, Rachel & Rachel, Issy, Ollie & Oli, Claire, Sarah, Stuart, Tina, Claire, Charlie, Grant, Bryn, Adam, Fran, Lynsey, Luke, Maruschka, Jamie, Alex, Andy, Tom, Nicole, Paul & Paul, Steve, Karen, Carolyn, Lee, Danny, Matthew…..and all of the other 2000 people I'm proud to call colleagues @ Momentum Worldwide

MATTHEW GIDLEY

DIRECTOR OF INSIGHT & STRATEGY

What inspires you?

I believe that Momentum's commitment to fully integrate its discipline areas and blur the boundaries between traditional, digital, and experiential solutions will allow us to redefine our industry, our culture, and the role of brands and marketing in society. We might even have a little fun along the way. Inspiring!

PAUL SLATER

EXECUTIVE CREATIVE DIRECTOR

What inspires you?

Our own everyday stories can be challenging and uplifting. Knowing when to stop and pay attention is the key. I am inspired by the tiny beautiful moments. I am inspired by my mistakes to be better. My children inspire me. They are fearless in their lives. My daughter becomes my hero in a football match. My son teaches me compassion. A smile from someone who loves me can be a daily revelation. Music. Art. Food. Love. Creativity and kindness, small and large, influences my own nature and thinking. A lucky man finds inspiration everywhere. I am a lucky man.

RACHEL RAPHAEL

CLIENT SERVICES PARTNER/OPERATIONS DIRECTOR

What inspires you?

SIMON PARKER

MANAGING PARTNER, DIGITAL

What inspires you?

I'm interested in pretty much everything in at least a shallow way and I am inspired by connections between things and by thinking how and why things work as they do. How do things fit together, how does this work, why is this beautiful? Then you can start playing around with stuff. I like to ask "what if" questions, what if I push this, what happens if I pull that? Childlike when it works, childish when it doesn't.

CAROLINE BARKER

BUSINESS DEVELOPMENT DIRECTOR

What inspires you?

I am inspired by pioneeering craftsmen, those who have the will to learn and develop real skills to make & do things of beauty with them... whether it be with material (Vivienne Westwood, Kaffe Fassett), rocks (Joe Brown), film (David Lynch), photography (Ansel Adams) or pottery (Josiah Wedgwood)

PAUL WATSON

MANAGING DIRECTOR, MOMENTUM MANCHESTER

What inspires you?

Music, mountains, Einstein, Shakespeare, children, sailing.

DAVE LAMBERT

CREATIVE DIRECTOR, MOMENTUM MANCHESTER

What inspires you?

My children, who are aged 5, 7 and 9, tackle every challenge they face with an amazing desire to succeed. If I fall off my bike, I will get up and try again, the bike will not win.

This desire makes me challenge myself. Go further, try something new and never, under any circumstances admit defeat.

ROB GLEAVE

MANAGING DIRECTOR, MOMENTUM INSTORE

What inspires you?

People who do what they say are going to, and seeing individuals who have succeeded in the face of adversity – we all need to stop moaning and take inspiration from people who have got something to moan about, but don't as they just get on with it.

TIM ELLIS

NEW BUSINESS MANAGER, MOMENTUM INSTORE

What inspires you?

Creating an emotional link with clients.

My inspiration in life comes from having travelled the world, understanding different cultures and ethics has made me great at understanding people. Applied in the workplace a grasp on client's motives helps understand what they really want to achieve. Above all I work hard, have fun and show personality, traits too often forgotten. .

Join Us

Current Vacancies

Why Momentum??

At Momentum, we really love what we do. And our clients love what we do, how we do it and who we are as people.

Are you interested in joining the 2000-plus passionate and talented individuals from all over the globe who make up Momentum? Can you help us deliver big ideas that ignite the passions of our consumers?

If you are interested in becoming part of the best agency in the world, check out our current vacancies or email joinus@momentumww.com with how you think you could fit in and your CV.
(no agents please - just real people)

Get In Touch

For New Business Enquiries:

For Press Enquiries:

For Creative Services Enquiries:

Our Offices

  • Momentum
    London

    76-80 Southwark Street
    London, SE1 0PN
    Switchboard: +44 (0) 203 350 0000

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  • Momentum
    Manchester

    3rd Floor, Freetrade Exchange
    37 Peter St
    Manchester, M2 5GB
    Switchboard: +44 (0) 161 662 5200

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  • Momentum
    Instore

    Stanley Court
    Stanley Green Business Park
    Handforth Dean
    Cheshire, SK9 3RL
    +44 (0) 161 486 7878 www.momentuminstore.com

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